The new Public Media Service will be based in Los Angeles and will involve the testing and development of a new radio and multimedia service directed to an ethnically diverse and underserved 25-40 year-old demographic and, initially, will target the fastest-growing population group in the region, Latinos. The testing and development phase will be managed by Radio Bilingüe (RB), the nation’s largest provider and distributor of Latino public radio programming, and will be funded by the Corporation for Public Broadcasting.
Los Angeles, California—Radio Bilingüe (RB), the California-based Latino public media network, today named Nicole A. Childers as the founding Chief Content Officer for its new L.A. Public Media Service. more...
Los Ángeles, California. Radio Bilingüe (RB), la red de medios latinos, con sede en California, nombró hoy a Nicole A. Childers como jefa fundadora de contenidos para su nuevo Servicio de Medios Públicos de Los Angeles. mas...
Once the testing and development phase is completed, the new service will be broadcast on a local public radio station and have a strong multi-platform (web and mobile) presence.
Main goals of the new service:
To provide an innovative media service
to the target audience.
To offer accessible news, public affairs,
cultural and music programming.
To create a new soundscape for a new
public media audience.
To address the gap in public media
directed to this audience.
To build a successful model of a public multimedia service.
