The new Public Media Service will be based in Los Angeles and will involve the testing and development of a new radio and multimedia service directed to an ethnically diverse and underserved 25-40 year-old demographic and, initially, will target the fastest-growing population group in the region, Latinos. The testing and development phase will be managed by Radio Bilingüe (RB), the nation’s largest provider and distributor of Latino public radio programming, and will be funded by the Corporation for Public Broadcasting.