The mission of the LA Public Media Service has been established:

Provide our target audience LA Latino/multicultural young adults 25-40 with news, public affairs, cultural, music and lifestyle media content
that serves and empowers the community through multiple platforms, including on-air radio, web, video and mobile.

We are in the process of creating a new public media service from a Latino perspective that is aimed toward a young (25-40), diverse audience in Los Angeles. The service will be multi-media (radio, web/digital, video, mobile screen) from the start.

We are inviting you and other thought leaders, writers, imagineers, marketers, branding experts and creatives to help us come up with a name for the service. Please let us know what branding process might work best, provide feedback for moving forward and also come up with possible unique names for such a service. Help us create the next generation of public media--be part of the process.

This experiment will only work if we can create this together. We'll need to hone the ideas together. That's why the Comments section below or getting your emails is so important. Let's make this a cooperative process.

We welcome your ideas, observations, thoughts and input.

Please respond to info@lapublicmedia.org or post your comments and thoughts below.